Tag: branding

3 Tips to Create a Personal SWOT Analysis

Liv (live) Personal Branding 6 Comments

If you went to business school or ever took a marketing class, then you know what a SWOT analysis is. Traditionally, it is a structured planning method and strategic process used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. The purpose of a personal S.W.O.T is to analyze your personal brand – yourself  as a service provider, strategic solution…

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Who’s Reading The Girl’s Guide to Personal Branding?

Entrepreneurial Inspiration 0 Comments

My book Beautifully Branded: The Girl’s Guide to Personal Branding went to press this past Summer. Between the paperback and ebook version, it has inspired and equipped hundreds of women build their personal brands across 30 states and 5 countries. Click here to download the first chapter! I’ll never forget the very first event where I talked about the book and sold…

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The Branding Process Starts with Strategy

Liv (live) Personal Branding 1 Comments

Without vision, the brand will perish! Whether building a personal brand or branding a small business, it always has to start with vision and therefore strategy. Strategy is the most important element of branding and yet it is the main thing that gets overlooked. The strategy is what guides the ship, it includes the compass that helps navigate the path…

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