Personal Branding

A Call from The Ellen Show & Your PR Questions Answered

Featured Liv (live) Personal Branding 0 Comments

OMG! A couple months ago I got a call from The Ellen Show! Ummm…yeah. Crazy right?! When I posted the news on Facebook and Instagram, people kept asking me when I would be on the show. Well, I wasn’t pitching myself (this time). The producer was calling me about a potential client that I had pitched. And TODAY… they appeared on The…

read more

Why Your Business Can’t Survive Without Video

Personal Branding Team Wallace 0 Comments

A Video is Worth 1,000 Photos And Worth The Investment We can’t stress enough to our clients that getting in front of the camera on a regular basis is critical to building your brand. High-quality video does several key things: 1. It elevates your brand by creating preeminence that sets the tone for a premium price 2. It allows you to build…

read more

Can “Mom Skills” Help Land A Client or Job?

Entrepreneurial Inspiration Laugh Personal Branding 0 Comments

As a mom I’ve had every job under the sun…chef, maid, nurse, disciplinarian, chauffeur, teacher, preachers (yes, I said it), motivational speaker, employer, dictator and keeper (yeah, my daughter thew that one in my face the other day). Then there are some dirty, disgusting and thankless jobs that I can’t even mention here. Trying to keep it clean. I don’t know…

read more

3 Tips to Create a Personal SWOT Analysis

Liv (live) Personal Branding 6 Comments

If you went to business school or ever took a marketing class, then you know what a SWOT analysis is. Traditionally, it is a structured planning method and strategic process used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. The purpose of a personal S.W.O.T is to analyze your personal brand – yourself  as a service provider, strategic solution…

read more

The Branding Process Starts with Strategy

Liv (live) Personal Branding 1 Comments

Without vision, the brand will perish! Whether building a personal brand or branding a small business, it always has to start with vision and therefore strategy. Strategy is the most important element of branding and yet it is the main thing that gets overlooked. The strategy is what guides the ship, it includes the compass that helps navigate the path…

read more