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3 Tips to Create a Personal SWOT Analysis

Liv (live) Personal Branding 6 Comments

If you went to business school or ever took a marketing class, then you know what a SWOT analysis is. Traditionally, it is a structured planning method and strategic process used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. The purpose of a personal S.W.O.T is to analyze your personal brand – yourself  as a service provider, strategic solution…

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The Branding Process Starts with Strategy

Liv (live) Personal Branding 1 Comments

Without vision, the brand will perish! Whether building a personal brand or branding a small business, it always has to start with vision and therefore strategy. Strategy is the most important element of branding and yet it is the main thing that gets overlooked. The strategy is what guides the ship, it includes the compass that helps navigate the path…

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What Your Brand Should Bring to Blogging Conferences

Liv (live) Personal Branding 0 Comments

Packing strategically for a trip isn’t really my strong-suit. I’m always packing last minute and include way too many clothes. And inevitably I forget something critical (i.e. a toothbrush). But for keeping your personal brand, blog and business in mind at a conference, I’m your girl! Sometimes attending a big conference like Altitude Summit or BlogHer is a once-in-a-lifetime opportunity. And for…

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4 Ways to Keep Client Love Alive

Entrepreneurial Inspiration Liv (live) Marketing = Dating 0 Comments

Wooing and winning new clients is an art. But keeping current clients engaged is a skill. We often get bogged down by the busyness of completing client work and fulfilling client requests. So much so that we neglect the personal connection and lose touch with the heartfelt love we once shared. Keeping the love alive, regardless if your client/coach relationship has…

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