Last week, I posted about how to throw a brand party. So this week, I threw one!
I learned about the local company Birch Benders Micro-Pancakery and instantly fell in love! I love pancakes (like really, it’s ridiculous), I love supporting local and I love easy…the second I saw that you just add water to their natural, organic pancake mixes it was over! <3
In order to help build brand awareness, increase online engagement and show an example of a brand party tactic on a very microlevel, I hosted a ladies brunch at my house. I invited my girlfriends and the focus was pancakes!
Birch Bender varieties include original, chocolate chip, six grain cinnamon and gluten free. They also launched the holiday flavors Double Chocolate Mint and Gingerbread Spice (my favorite).