Are people pinning from your site?

Are people pinning from your site?

Here’s a quick and easy tip to find out if people are pinning information and graphics from your website or blog. Simply go to your Pinterest source URL. Boom!

Example: http://pinterest.com/source/yoursiteurl.com

You’ll be able to see who has pinned what, how many re-pins each pin has received as well as how many likes. Note that I am obviously my biggest fan 🙂 and that this will not be an exhaustive list as there inevitably will be pins that were re-pinned multiple times and therefore may not link back to the original source – your site. But this will give you an idea of what content (and visuals) is resonating best.

Screen Shot 2013-06-25 at 3.12.05 PM

By looking up my pins, I learned that the graphic below featuring my kids and a quote was re-pinned by the quote’s author Robert M. Hansel, disability activist, award-winning poet and Guinness Book record holder. Pretty cool right?

dreams-sky-quote

Go see if your site’s content is being picked up on Pinterest. If not, here are 3 things that will make it happen:

1. Create pinnable content – People will always pin things that help them learn something cool, crafty or that makes a hard/complicated task easy to do. People also really gravitate toward numbers (i.e. 3 tips, 8 steps, 10 tricks, how-tos, DIYs, etc.).

2. Create pinnable graphics – Pinterest is a visual search engine where everything is easy to identify through pictures. Which is always why it has been called “fantasy football for women”. Most (maybe 90%) of the content on my blog has a pinnable graphic that tells people what they will learn.

3. Add a “Pin It” button – A Pin It button is a must. And so are other easy social sharing links for Twitter, Facebook, etc. Include them on your website and blog to suggest pinning to your audience and make it easy.

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